Background

4Fold was established in January 2002 by principal consultant, Tony Harrington.

Tony has 30 years experience in the IT industry and spent some 15 years specialising in Sales and Marketing to the Financial Services Industry.

In 2001, he left Unisys Ltd where he was Financial Services Sector Marketing Director for the UK and Continental Europe and founded 4Fold Marketing Services Ltd to provide business-to-business marketing services to his clients. These range from event management to marketing plan development and facilitated client discovery workshops, all with a strong customer focus.

Tony Harrington is also Assistant Director for the Henley Centre for Customer Management. He has previously worked with the Director, Professor Moira Clark, as a visiting fellow at the Cranfield CRM Research Forum and has also been involved with the UK Customer Experience Awards (previously known as the Unisys Management Today Service Excellence Awards) programme since 1997 and continues to act as a judge.

A graduate of Imperial College, he is married with three children, a cat and a dog.